Games and toys

Game and toy sales volume has grown by an average of 4% each year for the past 20 years. This market is highly seasonal and offers a wide selection of products to consumers, with numerous purchasing methods available (specialized shops, independent boutiques, supermarkets, Internet sites and marketplaces, etc.).

In the games and toys sector, the volume of information exchanged between manufacturers and distributors is constantly growing.

Due to regular renewal of references and the development of e-commerce sites, comprehensive and up-to-date product information is required for all players in the chain, including the end consumer.

Streamline product referencing to accelerate their marketing, on all distribution channels

References are regularly renewed to meet consumer demand.

For easy referencing, manufacturers need to control the diffusion of their product data and provide thorough and qualified information, mainly to their distributor customers.

Streamline procurement management

Product ranges are constantly changing, expanding and being renewed, and products are becoming more complex. In addition, the Christmas period is crucial in terms of volume to process and turnover (60% of the year’s sales). The entire supply chain requires fluid and fast exchanges of commercial and logistic information, including invoicing between partners.